Exchange gold for cash

With the gold rate increasing day by day, there are more gold loan companies coming up at a much faster rate promising cash in return for gold. With so many choices, one lands in a dilemma as to which one to go for. My tips regarding the same would be for that which offers 40-50% more than others, one which provides a faster service, one that makes payment within 24 hours etc. And, for that you can go nowhere but to the only cash for gold site which I have included.